How to Eat a Pizza

I have been commissioned by Seattle fancy pizzeria Via Tribunali to create a little 6 page fold-up instructional booklet on eating pizza for use in their restaurants. Initially, I was asked to do something in more of a "Stumptown Style" but that's not really my thing, so I opted for what I guess would be the 50's/early 60's equivalent of that, which is much more suited to my aesthetic I think. Thankfully, they went for it. This is a scan of the cover to the second mock up. Once this is approved, I imagine I will start the final version.

A related poster, this design was chosen from a handful of roughs. This is also a mock-up, awaiting approval. He is a tomato man and loves cooking his own people.